How to select a location when starting a business: Does location really matter?

NEED

Site your business where there is a need. I.e you are a water company, site your company where there is no water. You provide light, site your company where there is a need for light. This may not apply to all businesses. Go where there is a need for your company. This is particularly key because all most company should be out to solve a challenge thereby making a profit in the long run. So go where the challenge is.